Internet Marketing Strategy

Marketing for success.

If you just build it, there is no guarantee that they will come. It’s not enough to just have a website - you need to identify, attract and engage your audience.

To create a successful online marketing campaign, we first research your business and the online market you are likely to compete in.

During this stage we:

• Identify and create clear goals
• Identify who your audience is and what drives their purchasing decisions
• Identify who your competitors are
• Identify if there any points of difference which we can capitalise on

Once we have a good understanding of the above, we can create a strategy that address the following three objectives.

Connect with your customers

You need to connect with the right type of people, people who want to be your customers. We utilise the following channels to find, attract and connect with the right type of people.

• SEO (Search Engine Optimisation)
• Adwords / Banner ad or Pay Per Click Advertising / Affiliate marketing
• Social Networking


Engage and convert

Once people have reached your site it is to engage, excite and convert them into customers. This is primarily achieved through great branding design, a great user experience and great content.

Creating and using a member or subscriber base enables you to continually engage your customer base, enticing them to purchase further services or products or even spread the word about your business.

Great user engagement uses the following components:

• Website design and branding
• Content marketing
• Email Marketing
• Social Networking

Grow your brand

Get your customers working for you. A happy and engaged customer can work for you through providing reviews and referrals.

Continually reviewing the preference of your website and marketing campaigns helps you to find areas of improvement or possible hidden opportunities.

The following components aid in your brand growth:

• Email Marketing
• Social Networking
• Website reporting and analysis
• Website evolution